Among countless famous shoe brands around the world, why has Nike continued to stand out and grow strongly for the past 50 years, and why is Nike still the first name that comes to Your mind whenever sports-shoe brands are mentioned👟?
📌Let’s explore with LifeWise the formula behind the long-lasting success of Nike, one of the world’s most famous shoe empires.
Phil Knight is the founder and former chairman of Nike. He had the idea of importing Japanese shoes with quality comparable to Adidas or Puma to develop the highly promising US market. Although he had no capital, no experience and no connections in the shoe business, the important thing was that he had an idea, believed in himself and dared to pursue his idea to the end. In 1962, using 50 USD borrowed from his father, he first imported 12 pairs of shoes from Japan to sell in the United States. After accumulating some capital, he imported another 300 pairs and sold them all within 3 months. Thanks to his ability to understand the market and act quickly in business, together with Bill Bowerman – his university mentor and a famous US sports coach at the time – he gradually built theNike brand, famous for the past five decades with the famous slogan “Just do it – Just do it”
👉Nike has stood out, remained loved and become a sports-shoe empire for more than 50 years thanks to the original business philosophies of Phil Knight and Bill Bowerman. These are:
✅ Inspire everyone
✅Diversify and create products
✅ Continuously improve product quality
✅ Pay attention to consumer needs
✅ Connect people with sport
🎯Nike began with the first steps of “Just do it” freely testing itself in the footwear industry and eventually achieving the position of “shoe empire” throughout the past 50 years, so we too should “Just do it” test ourselves on the road toward our dreams.
